TOK TOK is an exclusively online furniture brand, aiming to better people’s lives by making their living spaces more functional, comfortable and enjoyable while remaining as environmentally sustainable as possible. Named for the sound you hear when you knock on wood, an old custom that is said to bring you luck and awaken the good spirits living in the wood.
Thoughtful and purposeful design is at the core of TOK TOK’s beliefs, so our branding system had to reflect this concept. We developed a logo that’s comprised of simple shapes that can be broken out into individual components and repurposed to fit different environments, much like TOK TOK’s furniture. An ode to creating something bigger than the sum of it’s parts, while showing each element in it’s honest form.