In July 2021, 7x Formula 1 World Champion Lewis Hamilton and visual artist Mad Dog Jones joined forces to create a racing helmet for the Silverstone GP. We assisted in the creation of graphic assets and layout to bring the helmet to life. Lewis went on to win the Silverstone GP, marking this as his 99th career win and cementing the helmet into history.
Creative Direction: Mad Dog Jones
Graphic Design: Keenan Kosolowski