We once again worked with Heartbeat Hot Sauce Co. to develop the branding system for their latest sauce, Poirier’s Louisiana Style. A collaboration with UFC Interim Lightweight Champion Dustin “The Diamond” Poirier, this product is an ode to his Lafayette, Louisiana roots. We were tasked with creating a system of logos that fit in with Heartbeat’s existing image yet was distinctly it’s own. In addition to creating the branding system, we also designed the label for the bottle, numerous apparel designs, and shot product photography.