In January 2022, we worked with visual artist Mad Dog Jones to create an extensive array of visual assets for Mercedes AMG F1 to display at the inaugural Miami Grand Prix in May 2022. This collaboration would combine both physical and digital assets, with custom NFT’s being auctioned alongside physical components of both Lewis Hamilton and George Russell’s F1 cars. Aside from on-track cars, we also fully wrapped a retired W10 shell to be displayed on Miami Beach during the “Off The Grid” festival.
Scope of work:
1x Fully custom wrapped Mercedes W10 “Art Car”
4x Tail, Halo, “Bunny Ears” wrapped W13 including Lewis Hamilton and George Russell’s Miami race cars
Numerous animated content pieces displayed on paddock screens and interactive experiences at the Off The Grid Festival
Creative Direction: Mad Dog Jones
Graphic Design: Keenan Kosolowski